The four key trends impacting consumer connection

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Key trend 1:
The rise of resilience culture

The changing existence of consumer
Tom Savigar, Senior Partner, The Future Laboratory

key trend 2

Key trend 2:
Talkin’ ‘bout my generation

Subverting the stereotypes
Wez Eathorne, Research Director, Opinium

key trend 3

Key trend 3:
Brand purpose is dead.

Long live brand activism.

The new world of corporate social responsibility
Emily Dickinson, Director, Opinium


Key trend 4:

brand Brexit

Views of brands are divided by demographics more than politics
Adam Drummond, Associate Director, Opinium

To read the full articles and find out what this will mean for brands

Sector overviews

Understand how brands are cutting through the noise to top the sector charts

Sector Finance

Financial Services

Signs of resurgence for the banking industry
Alexa Nightingale, Associate Director, Opinium

Why the financial services industry needs to tell its story
Tony Langham, Chief Executive & Co-Founder, Lansons

Sector Tech


How tech ate the world
Josh Glendinning, Associate Director, Opinium

With great ubiquity comes increased responsibility
Matt Muir, Senior Consultant, Grayling

Sector Retail


Fast fashion, slowing the retail market down
Hannah Teale, Associate Director, Opinium

Sector FMCG


The enduring pull of the household name
Steve Looney, Research Director, Opinium

How to create an effective test & learn digital culture
Joe Harper, E-commerce Marketing Manager – Western Europe at Kellogg Company

Sector Media

Media & Entertainment

Switched on and tuned in
James Nicandrou, Senior Researcher, Opinium

The second wave of streaming disruption is here. Are you ready?
Rahul Titus, Head of Influence, Ogilvy

To read the full articles and find out what this will mean for brands